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| Founded | 1996 (as Cebu Air) | |||
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| Hubs | ||||
| Fleet size | 37 (+55 orders, 18 options) | |||
| Destinations | 52 | |||
| Company slogan | It's time everyone flies. | |||
| Parent company | JG Summit Holdings, Inc. | |||
| Headquarters | Ninoy Aquino International Airport Pasay City, Philippines |
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| Key people | John Gokongwei, Jr. (Chairman Emeritus), Ricardo J. Romulo (Chairman), Lance Gokongwei (President and CEO) | |||
| Website | http://www.cebupacificair.com | |||
Cebu Air, Inc., operating as Cebu Pacific Air, is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3), Pasay City, Metro Manila, the Philippines.[1] It offers scheduled flights to both domestic and international destinations. Cebu Pacific Air is currently the country's leading domestic carrier, serving the most domestic destinations with the largest number flights and routes, and equipped with the youngest fleet. Its main base is Ninoy Aquino International Airport, Manila, with other hubs at Mactan-Cebu International Airport, Zamboanga International Airport[2], Francisco Bangoy International Airport[3] and Diosdado Macapagal International Airport.[4]
The airline is a subsidiary of JG Summit Holdings, controlled by the Gokongwei family - one of the richest Chinese-Filipino families based in the Philippines. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007).[3] In October 2010, the airline completed an IPO of 30.4% of outstanding shares.[5] Cebu Pacific carried more than 10 million passengers in 2010.
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The airline was established on August 26, 1988, and started operations on March 8, 1996. Republic Act No. 7151, which grants franchise to Cebu Air, Inc. was approved on August 30, 1991. Cebu Air, Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft.[3] It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu and Davao City. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.
In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong.[6] On March 1, 2002, it commenced thrice-weekly flights to Seoul.[7] Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.[8]
The airline resumed its Manila-to-Singapore flights on August 31, 2006[9] and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector,[10] and in direct competition with Singapore Airlines' subsidiary SilkAir, CEB is now the only Philippine carrier serving the Cebu-Singapore-Cebu route after PAL terminated its direct service. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code-sharing with Cathay Pacific for this route.[11]
In May 2005, Cebu Pacific received two Airbus A320 aircraft on lease from CIT Leasing and operated its first service with the new aircraft on June 3, 2005, from Manila to Davao City.
In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective January 25, 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.
Cebu Pacific's plans to begin international flights from Angeles-Clark Diosdado Macapagal International Airport (DMIA) were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore initially agreed to allow Cebu Pacific to fly scheduled flights from Diosdado Macapagal International Airport to Singapore.[12] Currently Cebu Pacific only operates a route from Diosdado Macapagal International Airport to Cebu, but has since announced that it will be commencing international flights from Manila- Clark to Hong Kong, Macau and Singapore from November 2008 as well as domestic flights from Manila-Clark to Cebu.[13]
In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR-72-500 aircraft, with six firm orders and eight options. It plans to initially offer flights to Boracay, using Boracay's Godofredo P. Ramos Airport.[14]
On November 12, 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific announced that it would initially fly internationally from Davao to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.[15]
In late 2007, Cebu Pacific mentioned that it is aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas and Chicago, Illinois by mid-2009.[16]
On December 18, 2007, Cebu Pacific announced that it would exercise options on its recent ATR-72-500 turboprop order (initially six firm) to increase its firm order to 10.[17]
On February 19, 2008, Cebu Pacific Air received its first brand-new ATR 72-500 from Toulouse, France and expected to take delivery of another five ATRs from March to December 2008.[18] The initial two ATRs fly on routes such as Cebu to Bacolod.
Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320 aircraft, from Toulouse, France, on March 20, 2008. The new aircraft supports CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.[19]
On May 28, 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006[20]
On July 22, 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On August 1, 2008, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.
In August 2009, Cebu Pacific became the first airline in the Philippines to use social media. The airline has fanpage on Facebook social network [1] and has a Twitter account at @CebuPacificAir.[21]
In September 2010, a video surfaced on the popular video sharing website Youtube which showed three female flight attendants dancing along to two popular pop songs (Just Dance by Lady Gaga and California Gurls by Katy Perry) as they performed the safety demonstration. The video subsequently became a viral video.[22]
On January 6, 2011, Cebu Pacific flew its 50 millionth passenger from Manila to Beijing. The airline targets to reach the 100 million passengers mark in 2015.[23] A website dedicated to connection thru social media of various airlines around the world, awarded Cebu Pacific Air as the 'most sociable airline of the world' for being voted no. 1 in 2011, besting other established airlines such as KLM, AirAsia, Singapore Airlines including other domestic airlines.
Cebu Pacific flies to 34 domestic destinations, and to 17 international destinations in 12 countries.
| YEAR | PASSENGER | GROWTH |
|---|---|---|
| 2006 | 3,456,000 | |
| 2007 | ||
| 2008 | 6,750,000 | |
| 2009 | 8,760,000 | up 29,7% |
| 2010 | 10,460,000 | up 19,4% |
In April 2005, Cebu Pacific signed a joint-venture agreement with SIA Engineering Company for the maintenance of the Airbus A319 and A320 aircraft. The new company, called Aviation Partnership (Philippines) Corporation, is co-owned by SIA Engineering Ltd and Cebu Pacific.
In March 2007, Cebu Pacific announced an order of 10 Airbus A320s, plus 10 options. The firm orders are for delivery from 2010 to 2012, while the options are for delivery from 2011 to 2013. In order to bridge the gap from now until the first delivery in 2010, CEB will be taking short- to medium-term leases on Airbus A320 aircraft. 4 will be leased in 2008, with a further three to four being leased in 2009.
On 18 December 2008, Cebu Pacific announced that they have ordered an additional four ATR-72-500 turboprop aircraft. This order increases their order of ATR-72 aircraft from 6 firm plus 8 options to 10 firm plus 8 options.[17]
On 16 June 2009 at the Paris Airshow, Airbus announced that Cebu Pacific had increased its outstanding A320 orders to 15 with a new firm order for 5 aircraft. The additional planes are scheduled for delivery starting 2013.[24] Cebu Air Inc. said on April 20, 2010 it would purchase an additional 7 Airbus A320s, bringing to 22 its pending orders from European manufacturer Airbus, a unit of EADS.
In June 2011, Cebu Air Inc. announced that it is buying 30 Airbus A321neos and seven Airbus A320s for $3.8 billion in the largest single aircraft order ever made by a Philippine airline, allowing it to more than double its fleet by 2021 and expand its international routes. The A320 airplanes will be delivered between 2015 and 2021, while the A321neo fleet will arrive from 2017 to 2021. The airline also has 10 additional options for the Airbus 321neos. Previous orders for 18 A320 to be delivered through 2014 bring the total Airbus order to 55.[25]
As of December 2010, the Cebu Pacific fleet consists of the following aircraft with an average age of 3.2 years:[26]
| Aircraft | In Service | Orders | Options | Passengers | Routes | Entry into service |
|---|---|---|---|---|---|---|
| Airbus A319-100 |
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|
|
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Domestic and International | 2005 |
| Airbus A320-200 |
|
|
|
180 |
Domestic and International | 2005 |
| Airbus A321neo |
|
|
|
|
Domestic and International | 2017 |
| ATR 72-500 |
|
|
|
|
Domestic | 2008 |
| Total | 37 | 55 | 18 | |||
| Aircraft | Year Retired | Replacement |
|---|---|---|
| McDonnell Douglas DC9-30 | 2006 | Airbus A319-100 |
| Boeing 757-200 | 2006 | Airbus A320-200 |
Cebu Pacific was the only Philippine-based member airline of Northwest Airlines' WorldPerks award travel program. WorldPerks offered regular travelers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. As of August 1, 2006, Northwest and Cebu Pacific no longer have a mileage-accrual agreement, although WorldPerks miles may still be redeemed on Cebu Pacific. As of January 26, 2008, Northwest Airlines has temporarily suspended their partnership with Cebu Pacific, due to the FAA Category 2 downgrading.
Cebu Pacific, along with all other Philippine-based airlines have been banned from flying to the European Union with effect 31 March 2010.[29] The European Commission, in its statement, said that it "acknowledges the recent efforts launched by the competent authorities to reform the civil aviation system in the Philippines and steps taken to address safety deficiencies reported by the FAA and ICAO and measures taken by two carriers – Philippines Airlines and Cebu Airlines – to ensure safety of operations. It is ready to support the Philippines to overcome serious safety deficiencies."[30]
In October 2010, EU aviation authorities visited the Philippines to conduct safety assessments, observing positive reforms in the safety standards being taken by the Civil Aviation Authority of the Philippines. The EU is subsequently considering lifting their ban, however they have made recommendations for greater collaboration between the CAAP and Philippine government to further progress improvement.[31]
The company is majority-owned by CPAir Holdings, Inc. The Top 30 shareholders as of June 2011 are as follows:[32]
| Name | Shares | Percent |
|---|---|---|
| CPAir Holdings, Inc. | 400,816,841 | 65.575 |
| PCD Nominee Corporation (Non-Filipino) | 158,239,109 | 25.888 |
| PCD Nominee Corporation (Filipino) | 45,344,551 | 7.418 |
| JG Summit Holdings, Inc. | 6,595,190 | 1.079 |
| Girme L. Gutierrez &/OR Carmencita R. Gutierrez | 40,000 | 0.007 |
| Ricardo Sy Po | 36,400 | 0.006 |
| Christopher Paulus Nicolas T. Po | 35,000 | 0.006 |
| BNC Ingredients Corporation | 30,000 | 0.005 |
| Philippine British Assurance Co., Inc. | 20,000 | 0.003 |
| Leonardo Arthur Tan Po | 18,000 | 0.003 |
| Raul Veloso Del Mar | 16,000 | 0.003 |
| Bienvenido Syquia Bautista | 10,000 | 0.002 |
| Eric Macario Bernabe | 5,000 | 0.001 |
| Mario H. Liuag &/OR Lydia P. Liuag | 5,000 | 0.001 |
| Francisco Paulino V. Cayco | 4,000 | 0.001 |
| Sally Chua Co | 4,000 | 0.001 |
| Vicente Lim Co | 4,000 | 0.001 |
| Leodigario Aquino &/OR Danah Antonio | 2,800 | 0.000 |
| Alfonso Teh | 2,500 | 0.000 |
| Mario Sales | 2,000 | 0.000 |
| Juanita So Ong or Alvin So Ong | 1,000 | 0.000 |
| Lucille Chiongbian Solon | 1,000 | 0.000 |
| Gloria Jane Enrile | 500 | 0.000 |
| Paulene Sarmiento | 500 | 0.000 |
| Priscilla Solon | 500 | 0.000 |
| Roy Eduardo T. Lucero | 300 | 0.000 |
| Mark Anthony D. Malcampo | 250 | 0.000 |
| Romulo Dimaapi Buenviaje | 200 | 0.000 |
| Jan Carlo Domingo Bunda | 200 | 0.000 |
| Manuel Rio Dela Rosa Bunda | 200 | 0.000 |
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